Branding is the tactic of increasing your target audience’s understanding of your organization’s capabilities and value.
Often branding is considered to be a campaign that cannot be measured directly.
We take a different view.
Fialkoff Consulting develops branding campaigns for companies organizations which can be measured and optimized through data-based analysis.
For example, we can track the impact of a branding campaign on the change in depth and breadth of engagement on your Website(s) and your social-networking pages.
We also integrate display and search-engine advertising into branding campaigns to ensure that organizations build and maintain top-level presence for their brands.
In addition, we use data-based analysis to help organizations discover how their target audiences currently view their brands and how branding campaigns change those perceptions.