One of the greatest benefits of the Web is the democratization of information. No longer is solid research the exclusive property of the few companies who could afford to pay for the information. I started finding PDFs that people unknowingly left on the Web by using Google Alerts. That worked well, but it’s getting easier […]
Becoming an Early Adopter
One of my favorite activities is reading about and using new technologies. This started for me when I was about 12 and I was a beta tester for CompuServe’s online-gaming platform. I don’t think there’s a link to it anymore. That was in 1985 or so. I had a 300 bps modem and used a […]
What Features Google Voice Needs to Add
For the past few months, rumors have been circulating about the next version of Google’s universal phone/voicemail service, GrandCentral. The so-called GrandCentral 2.0 is imminent, according to people ranging from the New York Times’ David Pogue (cited by Silicon Alley Insider) to Lifehacker’s Adam Posh. This in itself is interesting because Google has been ending […]
Advice for an Executive Diving in to Social Networking
This is based on a letter I wrote to a client who is jumping in to the social-media jungle. Hopefully it can help others too. Dear Executive: I was just saying to a friend that Twitter at the end of 2008 reminds me of the state of the Web in 1995: early adopters eagerly watch […]
What is Your Twitter Identity?
If you’re like me, you connect with lots of people online in many different venues. I connect with coworkers and professional contacts on LinkedIn. I use Facebook to stay in touch with friends and high-school and college classmates. And I use Twitter to follow people I respect and admire in the online-marketing and social-media arenas. […]
Why Kmart is Wrong to use Chris Brogan
Note: Upon further reflection, I have changed the title of this post to better reflect the message of the post. My beef is less with Chris Brogan than witk Kmart. If Chris wants to accept a $500 gift card in exchange for writing about his Kmart shopping experience, I have no problem with that. My […]
How I Use Google Analytics to Maintain, Improve My Site
This is a post that’s been on my mind for a while: A guide for Website owners and managers on how to use Google Analytics to help improve and enhance your Website. I’ve read some posts on the subject, but they don’t fully address the issue, in my opinion. (The most-recent post I saw on […]
A How-to Guide to Migrating a Website to WordPress
Migrating a Website into WordPress is a project that can be a lot more difficult and involved than it looks. Below is a blog post first written in 2008, when I was quite early in the process of learning about WordPress. These are the steps we follow in 2017 to migrate sites into WordPress: Inventory the current […]