The Boston Teachers Union had a problem: More and more educators were fielding questions from parents, students and peers concerned about crackdowns on students and families without legal documentation to live in the United States.
BTU leaders came to ForwardJump for help. They wanted to help teachers, parents, and students stay in Boston Public Schools and out of danger of being deported.
How We Helped
Members of the Boston Teachers Union had been collecting an increasing amount of information to help students and their families.
Our first step was to catalog the resources and create categories of information based on the intended audience:
- Students and families
- People who wanted to know their rights
Initially, we had added the content to a single page on BTU.org. We quickly realized there was too much information for one page.
So we recommended that BTU create a new Website, UnafraidEducators.org.
We used our information architecture experience to create an interactive map of where each subject would “live” on the site. Our goal was to make it as easy as possible for people to quickly access a growing amount of information.
We invited BTU leaders to review and make changes to the document. Since it’s interactive, everyone could see how changes.
We created our own Genesis child theme in a matter of 2-3 weeks. This new WordPress Website allows BTU to quickly and easily update UnafraidEducators.org using the same WordPress interface that helps them manage their existing site.