Search engine optimization (SEO) is a practice which is becoming more and more popular as people increasingly use search engines to navigate the Web.
The staff of ForwardJump Marketing, LLC has been helping companies improve their presence on Google and other search engines since 2007.
Many people will promise you top-10 rankings for specific keywords. We think that’s a bad and misleading practice. Here’s why:
First, are the keywords you want to rank highly for truly the ones which your prospective customers use to find companies like yours? Oftentimes, people inside an organization think one way about the group’s products or services, while customers think differently.
Second, the quickest ways to get high rankings generally mean using tactics which are detrimental to an organization in the long run. There’s no magic bullet to get high rankings. It’s a long-term process that takes hard work. Beware of people who “know” shortcuts and tricks.
Here are the main tactics we employ:
- Technical Optimization
Domain and Web hosting changes to improve search engines’ understanding of your site.
- Search Engine Communication
Use search engines’ Webmaster tools to see how site is being crawled, indexed and included in search results
- Analytics Analysis
Review traffic patterns to determine where and why prospects leave and which sites and search engines generate the most and best prospects.
- Keyword Research
Determine specific phrases target customers use to search for your products or services.
- Page Tagging
Optimize relevant HTML code for search engines.
- Content Review
Conduct page-level copy analysis to improve visibility for strategically important keywords.
- Content Development
Use analytics information and keyword research to develop recommendations for future content development to appeal to prospective clients and search engines alike.
- Competitive Analysis
Examine your competitors' Websites to uncover their online-marketing strategies and which aspects are working well.
- Link Building
Increase number of sites with high search-engine presence for terms specifically related to your area of focus, adding prominent, keyword-sensitive links to your Website
Please contact us to find out more about search engine optimization for your company or organization.