Our team has been developing and executing online marketing strategies for community banks and credit unions since 2008.
We understand the specific regulatory and security needs of financial services organizations. We can help with all aspects of a bank’s online needs, from Website development to social-networking strategies designed to increase business from new and existing personal and business banking customers.
We specialize in helping financial institutions make strategic marketing decisions based on analytics data. Here is a sample monthly report we provide to banking and credit union clients.
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- Regulatory Compliance
Regulatory compliance is extremely important for community banks and credit unions. We know how to create exciting Websites and social networking strategies which generate measurable revenue and new-customer leads and adhere to each bank's regulations. We have experience working with both internal and contract compliance officers.
- Website Development
Our team is experienced at planning and developing Bank Websites which are highly secure, resistant to phishing and other fraud attempts.
We understand how to:
- Separate regulated and non-regulated services
- Differentiate onsite and external information
- Ensure accurate interest rates are updated across multiple sites
We are happy to provide Website examples upon request.
- Social Networking
Community banks and credit unions are often actively involved in the communities they serve. Generations of bankers have helped business owners and families make and preserve wealth. And banks often are among the largest benefactors in their communities.
We can help your financial organization demonstrate your community involvement online, in a manner which is honest, genuine and in full allegiance with all federal and regional regulatory compliance standards.
- Branch Territory Marketing
We help solve a problem that many banks and credit unions face online: They don't have a strong online presence for their branch towns.
Our team has proven experience helping community banks rank highly on:
- Local search engines
- Rate comparison sites
- Review sites such as Yelp and Angie's List
- Online Advertising
We create online-advertising campaigns designed specifically for community banks and credit unions.
Programs include banner display advertising, search engine ads and social networking campaigns which deliver measurable results while adhering to the strictest regulatory compliance standards.
We also offer cutting edge advertising based on people's online behavior, allowing financial institutions to target ad spend on people who meet their target socio-economic characteristics.
- Data Reporting & Analysis
All of your online-marketing strategies are completely measurable.
We offer community banks and credit unions monthly reports and analysis on the status of their online-marketing campaigns. This allows bank officers to understand the true ROI of bank marketing efforts.
Contact us to get a complimentary analysis of your bank's online footprint.
- Online Banking Marketing
Often, community banks and credit unions are forced to use online-banking systems which are not as robust as those offered by mega banks.
We are experienced at optimizing community banks' online-banking systems and working with third-party vendors to ensure that banks have complete insight into to their customers' use of these systems. In addition, we create and implement advertising campaigns to inform people about banking features (such as remote deposit capture and online bill pay) in a highly ROI-focused manner.
- Master Rate Comparison Sites
Are you sick of seeing out of date interest rates for your bank or credit union all over the Web?
We use proven strategies to ensure that these sites use your current rates and promotions.
Plus, we can help your institution get promotion for your best products on legitimate and vetted rate-comparison Websites.